Tuesday, September 30, 2008

Time to Take Action - Bloggers We Need Your Help!

Pixels and Bloggers - we need your help.

My friend Ben Tiede discovered last week, along with many of us, that Hershey's has changed their formula on most of their candies, replacing cocoa butter with vegetable oil - which is cheaper. Ben, like many of us, is very upset, and this 8-year-old has declared war. He plans to take action.

You can read his story here. You'll also find the link to the Hershey's story there, too.

Ben needs your help.

He is starting a letter-writing campaign. He wants to save the world for his grandchildren by telling Hershey to leave their chocolate the same as it has been, and not to cave to the vegetable oil and cheaper prices.

Will you please write a letter for his project? You can e-mail your letter to Ben through his mom Vicki, or to me here, tracyruckman[at]gmail[dot]com, and I'll pass it along. We'd like to have all letters by October 13th, so Ben can get them to Hershey's ASAP.

Also, please help spread the word - post it to your blogs, Web sites, wherever. Let's help Ben save the world for his grandchildren!!

1 comment:

Tracy Ruckman said...

From Connie Pombo:

Thanks for this post, Tracy! I live 20 minutes from Hershey, the sweetest place on earth (or is it?). Yes, I'm afraid all that's left of Hershey is the name...chocolate is being sent to Mexico to be made (1500 people lost their jobs in the chocolate factory). I often go to the Hershey Hotel to write and chocolate kisses abound, but I can tell the difference; they taste like plastic!

Thankfully, the only thing "untouched" is the Milton S. Hershey School (his legacy). All the profits from "Hershey" are poured back into the school (and that's ONE thing that will never change). Even though they messed with the original formula for chocolate, at least the school Mr. Hershey set up will continue to flourish.

Looking forward to sweeter days ahead!